Once upon a caffeine-fueled dream in 2019, Paradox was born in Kupang, Indonesia. What started as a simple idea—serving great coffee—quickly snowballed into something much bigger (and way more caffeinated). Now, we’re a brand that’s all about quality, creativity, and making sure you never have to suffer through a bad cup of coffee ever again.

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At Paradox, coffee isn’t just a drink—it’s a universal love language. It brings people together, fuels deep conversations, sparks ridiculous ideas, and occasionally leads to existential debates about why we exist (don’t worry, we exist for coffee). 

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But hold on—it’s not just about coffee. We’ve got art, too! Our space is a living, breathing canvas where local artists unleash their creativity, and nature casually flexes its beauty. Basically, it’s where Picasso meets a rainforest… over a cappuccino.

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And then there’s the community—our beloved, slightly over-caffeinated family of regulars, wanderers, and deep thinkers who somehow all ended up in the same place at the same time. Whether you're here for the coffee, the vibes, or just the Wi-Fi, Paradox is a space for connection, inspiration, and occasional daydreaming.

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Over the years, we’ve evolved into more than a coffee shop—we’re a movement, a mood, a slightly addictive habit. And as we keep growing, one thing stays the same: our love for coffee, creativity, and the magical chaos that happens when the two collide.